Died this day in 1902, Levi Strauss, German-American inventor and manufacturer of jeans, Levi Strauss was one of the best-known beneficiaries of California's gold rush economic boom. He was born in Bavaria
![Vintage 501 jeans in the Levi Strauss and Co.'s new flagship store in Times Square in New York on its grand opening day, Friday, November 16, 2018. Levi Strauss and Co. is Vintage 501 jeans in the Levi Strauss and Co.'s new flagship store in Times Square in New York on its grand opening day, Friday, November 16, 2018. Levi Strauss and Co. is](https://c8.alamy.com/comp/2ET972N/vintage-501-jeans-in-the-levi-strauss-and-cos-new-flagship-store-in-times-square-in-new-york-on-its-grand-opening-day-friday-november-16-2018-levi-strauss-and-co-is-reported-to-have-filed-for-an-initial-public-offering-planning-to-list-on-the-nyse-photo-by-richard-b-levine-2ET972N.jpg)
Vintage 501 jeans in the Levi Strauss and Co.'s new flagship store in Times Square in New York on its grand opening day, Friday, November 16, 2018. Levi Strauss and Co. is
![Levi's Plans to 'Accelerate Growth' by Adding 400 New Stores, Tripling Ecommerce - Retail TouchPoints Levi's Plans to 'Accelerate Growth' by Adding 400 New Stores, Tripling Ecommerce - Retail TouchPoints](http://www.retailtouchpoints.com/wp-content/uploads/2022/06/levis.jpg)